

Audiotape of this book was fabulous!!
Hope for the financially hopeless!
Simple but Effective

Thank you!!!
Humorous and encouraging
Inspiring and touchingboth touching and inspiring. I was moved by the journey and
the poetry of this insightful and eloquent man. The book
is not for men only.


Inspiring and Humbling
amazing and thought provoking
One Tattered Angel

Understanding the customer
Customers RuleIf you are a marketer, you have to understand Millet's point of view because of the ROI his strategy rewards. As a CEO, it is the kind of mantra that breeds total organizational success.
Tools for developing a Customer-Focused organizationThe authors emphasize that although customers connect with and remember the experiences they've had with a particular business, most organizations focus on operational and transactional efficiency as a means of developing customer relationships and loyalty. A new method of ensuring we consistently deliver delightful experiences is through the use of Customer Experience Mapping©. This process involves identifying the most common member experiences, such as
establishing a new account or applying for a loan, and then determining the member response we want at each stage of the process. (What do we want them to think about us? How do we want them to feel?) In addition, we want to ensure that we do not trigger situations where the member may "opt out" of
the credit union due to a negative emotional response to our behavior or operations. Next, we "map out" a step-by-step method for creating Totally Awesome Member Experiences and maximizing Member delight. This map creates the framework for staff training, improves consistency and ensures
repeatability of our member experiences. Rather than doing a mass roll out, they recommend initiating a "pilot" project, to see how it works for our organization.
One of the most fascinating and impactful portions of the book is the case study on Rivers Effortless Dining, in Salt Lake City, a highly successful restaurant who worked with the authors to apply the principles of the book. It walks us through the entire process of how the owner prepared for, and implemented, this philosophy. Another case study outlines how to develop a Totally Awesome Website.
In a nutshell, this book also provides:
*A measurable method to implement and apply Customer Experience Mapping©.
*Insight into empowering and rewarding staff to delight members.
*The importance of developing Customer Trust Currency© , the foundation of relationship building.
*Ways to build an Emotional Trust Bond with our members.
*How to detect whether we are being Customer-Manipulative or Customer-Focused and how to change it.
*How to turn Customer Knowledge Currency© (data mining, etc.) into Customer Trust Currency© . (There's an interesting discussion here on customer privacy and the importance of timing in determining WHEN to act on knowledge. For instance, if we offer products and services TOO soon, before they trust us, it can backfire and create a negative member response.)
We've ordered a couple of extra books for the Learning Library.


Buy this bookI cant recommend this book more strongly.
A great overview of African Life and Politics
An American journalist brings focus to a troubled region<BR>With a region as vast as sub-Saharan Africa, containing almost 50 countries, focus is needed to make any account manageable. Harden ably does this by zeroing-in on seven countries: Kenya, Sudan, Zaire (recently re-named Congo), Zambia, Nigeria, Ghana, and Liberia. To immerse oneself into each chapter is to be right at Harden's side clearly sensing the local color and human commotion in which Africans struggle "between an unworkable Western present and a collapsing African past. Their loyalties are stretched between predatory governments and disintegrating tribes, between arbitrary demands of dictators and incessant pleadings of relatives, between commandments of the Bible and obligations to the ancestors."
This book should be read by anyone with an interest in Africa or a desire to explore a new world region through the eyes of a curious journalist. Most memorable is the profile that Harden sketches of the typical African Big Man ruler: "His every pronouncement is reported on the front page. He sleeps with the wives and daughters of powerful men in his government. He shuffles ministers without warning, paralyzing policy decisions as he undercuts pretenders to his throne. He scapegoats minorities..." And the list continues. The resulting image casts a long, haunting shadow on the continent. Though there's much in it that disturbs, the book holds the reader's attention from beginning to end.


A tale of courage and love
ForeWord Magazine writes . . .Here is what they had to say:
"...Written by a master story-teller, Martin tells a tale that is difficult to put down, yet at the same time, is a quick read with true-to-life characters and circumstances which relate to everyone no matter where they live."
Brenda Ramsbacher, ForeWord Magazine, May 2000.
As published in ForeWord Magazine, May 2000AMERICAN CZAR is rich with human truths of people dreaming of a better life. As John quickly learns, sometimes it's the ordinary people who can do extraordinary things if only given a chance. Written by a master story-teller, Martin tells a tale that is difficult to put down, yet at the same time, is a quick read with true-to-life characters and circumstances which relate to everyone no matter where they live."
Brenda Ramsbacher, ForeWord Magazine, May 2000.


Too Shady For Me!The story evolves around a well to do family and three friends that would walk through fire to save one another. In the end the truth comes to light and you learn how simple society thinks us to be. You become so enthralled in this book that you will find yourself laughing and talking back to the characters knowing full well that they can't hear you.
Shady is a must read.
Bravo!
Great BookThe setting is in South Carolina and revolves around a family that is up to no good and three friends that will do anything for each other. It is absolutely hilarious and will evoke almost every emotion that the human body is capable of feeling!
Bravo for a new up and coming author!
DAZZLING DEBUT! Don't Be Shady -- Get Shady!

Be Prepared to Reccommend This To Everyone You Know
Absolutely One of The Best Books Ever...
A fresh recipe for youth ministry todayIn this book, Blaine gives you insight into 10 rules of youth ministry and how oneighty breaks them all. The biggest challenge in youth ministry is to keep out of a rut and avoid the tendency that Church's have to resist change. Since youth culture is constantly shifting, a growing youth ministry must constantly think fresh and adjust itself to meet the needs of its members.
10 rules of youth ministry and why oneighty breaks them all, tells the story of how this ministry has broken out of the limitations that the Church places on its youth ministries to become a force for life change in its community.
As a former, burnt-out youth pastor working in sales, I found within this book the reassurance that youth ministry can be done well. In a large part, pastor Bartel has helped me to have the courage to return to full-time ministry and I am currently crafting a vision statement my ministry with the Bible in one hand and his book in the other.


Pretty good guide
Extremely challenging and thought provoking bookThis book will surely challenge you to:-
(1) Discard your misconceptions on how we should go about finding God's will.
(2) Understanding how God reveals His will.
(3) Realize that we, too, need to take responsibility in knowing His will.
Excellent biblically-based strategy for life's decisions